Wednesday, April 27, 2011

Audio Sushi track of the Day: autoKratz - Becoming the Wraith (Featuring Peter Hook)

NEW AUTOKRATZ SINGLE FEATURING PETER HOOK FOR 13th JUNE RELEASE

Joy Division and New Order man joins the London duo on their new single
taken from the band’s second album ‘Self Help for Beginners’

CAT: BL6
Release Date: Monday 13th June

With their long awaited second album also set to drop on 20th June,
autoKratz new single
Becoming the Wraith is a modern electronic indie anthem. With an epic
chorus and emotive
melodies underpinned by autoKratz signature driving synths, it’s a
track that is perfectly suited to
a collaboration with New Order’s Peter Hook.

Of the collaboration Hooky said “I was delighted to be asked by
autoKratz and knowing their
music I understand why. The song was great before I even touched it. I
just put the icing on the
cake so it was a real pleasure.”

On having Hooky in the studio, autoKratz returned the compliment; "It
was really inspiring to work
with Hooky on this track as someone whose legacy has had such a
profound impact on us, and
the music we make. As soon as he picks up the bass it sounds like
no-one else, and he brings a
unique melody to the track in a way no-one else could."

Pioneering French producer Alex Gopher leads the pack of remixes,
whilst there’s a big rework
from the super hot Savage Skulls, coming off the back of releases on
Switch’s Dubsided
imprint, Diplo’s Mad Decent and recent collaborations with the likes
of Crookers. The package is
completed by Attaque, a very promising young British producer who is
one of the first signings
to autoKratz new label Bad Life. In the band’s typically schizophrenic
style, the B-side is A-Train
and it’s an insane club banger described by Etienne D’Crecy as ‘It’s a
hit!’ and by Mixhell as “A-
MAZING!”

The album Self Help for Beginners follows their outstanding 2009
Kitsuné debut Animal and the
worldwide success of Always More and Stay The Same. This time round
the band take you on
an innovative journey through dark electronic pop, hands-in-the-air
garage techno and some very
carefully nurtured moments of beauty.

There are also further collaborations with more of their heroes
including Primal Scream guitarist
Andrew Innes and Primal Scream & Kasabian producer Jagz Kooner.

The first glimpse of the new record came in January through the radio
1 supported ‘Opposite of
Love’. Jaymo & Andy George described it as “bringing together all the
elements of Autokratz
we love, effortless vocal & the soul shaking electro they’re renowned
for." With the rest of the LP
ram packed with high energy electronic rock and roll, 2011 will
without doubt be the band’s most
exciting year yet.

DEBUT ALBUM ‘ANIMAL’
“A joyful mash of pounding electronica” Guardian
"Fuzzy dancefloor joy that will nudge them into the big league" NME
“Terrific, heartfelt, premier-league party starters” Time Out
“Stunning from beginning to end” Artrocker
“A fine offering, worthy of global domination” 10/10 IDJ
Electro album of the month Mixmag
“An auspicious debut” 4/5 Financial Times
“Killer...delivering more than just a promise” 8/10 Loud and Quiet

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