AUDIOSUSHI PRESENTS
PETER HOOK NEW ORDER DJ SET
SATURDAY 1ST DECEMBER
AUDIOSUSHI
PETER HOOK DJ SET
THE RGBS
SUICIDE DOGZ
TONY POLAND
JOHN POWER
LINA RIOT
RARE LONDON APPEARANCE OF 2007 FOR HOOKY
£5 BEFORE 10PM, £10 AFTER.
the dogstar
389 Coldharbour Lane, London SW9 8LQ
Nearest Tube Station: Brixton
Telephone: 020 7733 7515
Saturday, November 17, 2007
Monday, November 12, 2007
Opinion: Zavvi.co.uk? We think its going to be a bit of a Fopp.
The signs are not good. Green and Lime and an internet URL cobbled onto it [which one could
deduce meant that Savvy, Savi, Saavvy and Even Zavvi.com ? were already taken?] – The zavvi.co.uk signs have been rolled out onto the high streets in the last few weeks, but in the mother of all cock-ups the Virgin Megastore yellow/black branding is still lingering around - and apparently will remain around as the Virgin Phones and Media concessions remain trading from the new zavvi.co.uk premises. And it gets a little more confusing when you consider the Irish stores with the uk suffix?- .co.uk? Not Savvy.
And with retailers under the most pressure being the ones owned by private equity [ Yes we know that zavvi.co.uk is a a MBO management buyout by by existing Virgin Megastores MD Simon Douglas and finance director Steve Peckham ] being the most under pressure this festive season [New Look, Pets at Home, not to forget Foop and Music Zone which have gone into administration - and Choices UK - the DVD rental company, failing to find a buyer..] zavvi.co.uk seems like it is already going wrong. And on top of that even the WEBSITE - which is the name of the 125 or so stores isn't ready. It will be in January - but really - it should be done now and opening without it is a crucial error.
The creative execution Cathy Kebbeh mentions in the below Creativematch interview - seems non existentEven 'non-corporate' identities [with 2 employees] have working websites. And if they were clever about the retail spaces they had - the signs and branding - would be the last consideration. What the main question is: "Why do you exist?" Currently, there is no reason to go into a zavvi / Virgin Megastore - like the Oxford st. Anchor - as HMV just a short
skip down the street does it infinitely better. And does vinyl as well as a specialist - with better instores, and ontop of that - the partnership with West country music gear sellers Sound Control in the basement of the Oxford St. store - never really worked out?
On visits to three of their stores yesterday there was no obvious signs, forgive the pun, except for thesign outside. And for a moment, when seeing it for the first time, the sign was wrong. If i had to guess the sector- it would be Food possibly, or an organic frozen yogurt stand... it has resonances of the M&S colour scheme and the tacky URL in the name that Schooldisco.com has - but it says absolutely nothing about music retailing.
When the re-branding of the Virgin Megastores was being formulated I'm sure they looked at the designs for Reading Festival - the colours, the fonts, the typography, everything. Because the Carling Reading Festival to use its completely commerical name - screams music, screams bands, screams to the kids who actually go to record stores.
Now unlike Rough Trade and to some extent Phonica records, who have found a glorious future in the niche areas- with absolutely focused stocks, digital arms that are interesting and a point to exist - zavvi.co.uk right now is just a sign change. A very expensive sign change. The Internet site isn't ready, the stores aren't changing - really, the Live & Breath [see http://www.creativematch.co.uk/viewNews/?95006] entire re brand is starting too look
very confused. And on top of it - in this massively difficult music retailing environment - you have to ask yourself- who is going to bail out zavvi.co.uk this year now that the charismatic Billionaire has sold ?
For physical media retailers like zavvi.co.uk 2008 is set to be a disaster. zavvi.co.uk is set to be the biggest music retail story of 2008 for all the wrong reasons. There is the wall. Seems like they're already up against it.
deduce meant that Savvy, Savi, Saavvy and Even Zavvi.com ? were already taken?] – The zavvi.co.uk signs have been rolled out onto the high streets in the last few weeks, but in the mother of all cock-ups the Virgin Megastore yellow/black branding is still lingering around - and apparently will remain around as the Virgin Phones and Media concessions remain trading from the new zavvi.co.uk premises. And it gets a little more confusing when you consider the Irish stores with the uk suffix?- .co.uk? Not Savvy.
And with retailers under the most pressure being the ones owned by private equity [ Yes we know that zavvi.co.uk is a a MBO management buyout by by existing Virgin Megastores MD Simon Douglas and finance director Steve Peckham ] being the most under pressure this festive season [New Look, Pets at Home, not to forget Foop and Music Zone which have gone into administration - and Choices UK - the DVD rental company, failing to find a buyer..] zavvi.co.uk seems like it is already going wrong. And on top of that even the WEBSITE - which is the name of the 125 or so stores isn't ready. It will be in January - but really - it should be done now and opening without it is a crucial error.
The creative execution Cathy Kebbeh mentions in the below Creativematch interview - seems non existentEven 'non-corporate' identities [with 2 employees] have working websites. And if they were clever about the retail spaces they had - the signs and branding - would be the last consideration. What the main question is: "Why do you exist?" Currently, there is no reason to go into a zavvi / Virgin Megastore - like the Oxford st. Anchor - as HMV just a short
skip down the street does it infinitely better. And does vinyl as well as a specialist - with better instores, and ontop of that - the partnership with West country music gear sellers Sound Control in the basement of the Oxford St. store - never really worked out?
On visits to three of their stores yesterday there was no obvious signs, forgive the pun, except for thesign outside. And for a moment, when seeing it for the first time, the sign was wrong. If i had to guess the sector- it would be Food possibly, or an organic frozen yogurt stand... it has resonances of the M&S colour scheme and the tacky URL in the name that Schooldisco.com has - but it says absolutely nothing about music retailing.
When the re-branding of the Virgin Megastores was being formulated I'm sure they looked at the designs for Reading Festival - the colours, the fonts, the typography, everything. Because the Carling Reading Festival to use its completely commerical name - screams music, screams bands, screams to the kids who actually go to record stores.
Now unlike Rough Trade and to some extent Phonica records, who have found a glorious future in the niche areas- with absolutely focused stocks, digital arms that are interesting and a point to exist - zavvi.co.uk right now is just a sign change. A very expensive sign change. The Internet site isn't ready, the stores aren't changing - really, the Live & Breath [see http://www.creativematch.co.uk/viewNews/?95006] entire re brand is starting too look
very confused. And on top of it - in this massively difficult music retailing environment - you have to ask yourself- who is going to bail out zavvi.co.uk this year now that the charismatic Billionaire has sold ?
For physical media retailers like zavvi.co.uk 2008 is set to be a disaster. zavvi.co.uk is set to be the biggest music retail story of 2008 for all the wrong reasons. There is the wall. Seems like they're already up against it.
Subscribe to:
Posts (Atom)
NEW MUSIC AUDIO SUSHI https://open.spotify.com/playlist/5FrYdVjiuXS1CggU6nUQub
new music https://open.spotify.com/playlist/5FrYdVjiuXS1CggU6nUQub
