BIG DEAL No5 >> Press Release

https://www.facebook.com/events/167727543422264/?fref=ts

https://www.facebook.com/events/167727543422264/?fref=tsBIG DEAL No5 >> Press Release

In association with Geoffrey Leong

Curated by Vanya Balogh & Cedric Christie

Private view 17th October 2013

Press & Artists Preview 4 - 6pm 

Open for public 6 - 10pm

Location > Q PARK level -3 @ Cavendish Square, London W1G

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 Since 2009, Geoffrey Leong has been actively supporting London's 

cultural events. Patron of Spirit Of London and cultural ambassador, he engages the 

public in many areas including arts, fashion, food, film and music. He has hosted 

international press day at Chelsea Flower Show along with Laurent Perrier and Kengo 

Kuma. He donates and supports art for various charities including Legacy List at 

Sotheby's and the Amy Winehouse Foundation where he arranged for both DJ Rob 

Da Bank to play a set at HI SUSHI Camden and for Coldplay to donate one of their 

guitars. 

 Private events that he supported also include Elephant charity, the Japan 

Foundation talk with Tate Modern Head of Collection, Christie's Chinese Art Auction, 

as well as hosting a banquet at Steve Lazarides "Bedlam" exhibition. He has also 

supported number of music and fashion events.

 On this occasion he has joined forces with two prolific international artists 

Vanya Balogh and Cedric Christie to support an exhibition featuring some 200 

selected submissions. This brief satellite expo will take place inside a large multi storey 

car park in the heart of West End. Whilst seemingly unusual proposition in terms of 

location, this event is expected to equally challenge, entice and entertain all art lovers 

and visitors. Open to public for 3 consecutive days, it will feature diverse work in the 

medium of sculpture, film, photography, painting and site specific interventions, 

including performative and live presentations. With both emerging and established 

artists present throughout the event, it will capture a very unique moment in time, 

continuing the series of historic annual BIG DEAL exhibitions, initiated in 2008 by 

artists duo Croft & Balogh. 

 The beautiful new world of Contemporary Art is booming. Not merely in 

the analyses of commercial undertakings and lifestyle conglomerates, but also 

according to the views of cultural theoreticians and art historians.Viewing, shopping, 

wandering idly, selecting and consuming are identified both as primary leisure 

occupation as well as determining activity at the root of modern urban life in all its 

facets.Seeing and absorbing art is much more then mere satisfying of needs:it is the 

important ritual of public and communal life, through which identity is created and 

changed.

 To quote Geoff Leong ;" Supporting Arts is an important part of bringing 

incredible works to be evaluated and engaged with by the public, giving them the 

opportunity to review art in a different way. Art in this case curated by two prolific 

artists with a close contact to artists studios. Expect the unexpected, from organised 

chaos to uniform structure and much more.I believe this is both an original and 

inspiring exhibition which brings an element of fun and play to those who view it. 

There really is nothing like this in the world of art we see today, the engaging of artists 

and the public in perfect harmony."

 Appointed curators of this exhibition, Vanya Balogh and Cedric Christie 

are both renowned artists living and working in London. They have exhibited in UK 

and internationally, including Tate Modern, Biennale Venezia, Loop Barcelona, 

Victoria & Albert Museum & Documenta Kassel.

EXHIBITION RUNS 18th - 20th October 2013

Daily viewing times 11am - 7.30pm

for further information call 07587454613